However, social media networks such as YouTube, Facebook and Twitter have made it easier for K-pop musicians to reach a wider audience in the West. Although it has spread to the Middle East, Eastern Europe, and parts of South America, its reception in the Western world has so far been lukewarm. (K-pop), considered by some to be the most important aspect of the Korean Wave, is a that relies on to adapt to the tastes of foreign audiences and has now grown into a popular among teenagers and young adults in many places around the world. Search volume for K-pop since 2008 according to According to the news agency, the success of 'Gangnam Style' could be considered as part of the, a term coined by Chinese journalists to refer to the significant increase in the popularity of South Korean entertainment and culture since the late 1990s. The music video, along with other music videos from GEMA-protected artists released on YouTube would later be unblocked in Germany on Octoafter YouTube reached an agreement with GEMA on copyrights and royalties.
However, at the time of its release in Germany, a dispute between YouTube and the (the country's ) regarding copyright issues has led to thousands of music videos including 'Gangnam Style' being.
